Exclusive is a unique apparel brand that blends streetwear culture with digital rarity mechanics. Inspired by the drop-style model of games like Fortnite, the store features a rotating lineup of t-shirts—each design assigned a rarity tier and available for a limited time only. Once they’re gone, they’re gone.

I designed and built the entire Shopify experience with this concept in mind. The site features bold visuals, a rarity-based product tagging system, and a clean UI that keeps the focus on what’s in the shop right now. I also designed each shirt, incorporating trend-forward typography, original artwork, and a collector’s mindset behind every drop.