Exclusive Thread

Apparel Brand

Type: Apparel brand (limited-drop model)
Tools: Shopify, Illustrator, Photoshop
Role: Website Designer & Apparel Designer

Goal

Create an e-commerce experience that mirrors the excitement of limited-time drops in gaming culture. Exclusive offers streetwear-inspired t-shirts that rotate in and out of the shop, each assigned a rarity tier and only available for a short time

Role

I led the design and development of the entire Shopify experience. This included building the rarity-tagged product system, designing the UI to highlight active drops, and crafting each shirt’s visual identity—from original illustrations to typography that aligned with streetwear and collector trends.

Design

The site features a clean, modern aesthetic built on a neutral palette—anchored by black, white, and subtle gray tones—to create visual clarity and let the shirt designs stand out. This minimalist foundation ensures consistency across the platform while giving space for the t-shirts’ bold and varied artwork to take center stage.

Rarity Chart

To add an extra level of exclusivity, we release our designs based on a rarity scale. Our categories range from uncommon to exclusive. The rarity of a design is determined by its color. The further down the rarity chart, the less often it will return to the shop (exlcusive only appears once). If you see a design you like, make sure to grab it before its gone.