This page is a curated list of the tools, platforms, and programs I personally use and recommend for running and optimizing this website. Whether you’re just starting out or looking to level up your digital presence, these tools have been invaluable in my workflow — from SEO to web development and analytics.
A comprehensive tool for keyword research, competitive analysis, backlink tracking, and more. It’s my go-to for spotting content gaps and identifying high-impact keyword opportunities.
Perfect for discovering search volume and keyword trends directly from Google’s ecosystem.
An easy-to-use WordPress plugin that helps optimize on-page SEO with readability checks, meta tag control, and internal linking suggestions.
I use GA4 to track user behavior, page engagement, and conversion events. It’s essential for understanding how visitors interact with the site.
This is where I track search performance, crawl issues, and which queries bring users to my site.
Helps me implement tracking pixels and tags without editing code every time.
A fast and lightweight code editor I use for developing and updating my site. Its extensions make web dev so much smoother.
Version control and code collaboration. Every site update is tracked and stored here.
For wireframing, UI design, and visual prototyping. I use it to plan layouts before coding them.
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