About

I am a designer who became a web experience and AI manager, and then a founder who runs two businesses with AI agents. Raleigh, North Carolina.

The first version of the job was graphic design. I spent a year at Stimulus Advertising in Lynchburg doing packaging, campaign artwork and the occasional website, which is where I learned that a layout is only as good as the worst screen it lands on. My degree is a mix of graphic design and sociology with a minor in information systems, which sounded scattered at the time and turned out to be the exact combination the work needed.

In 2022 I moved in-house and the questions changed. Not how does this look, but how many people saw it, what did they do next, and can we prove it. I learned analytics because I had to defend decisions with something other than taste, and I learned enough of the platforms to stop filing tickets and start shipping.

Now the title says AI, and the practical version of that is this: I build agents and automations that take the slow parts out of the work, and I use them every day to build things I could not have built alone five years ago. Shoptimal is a real Shopify app, live on the Shopify App Store. I decided what it does, how it looks and how it behaves. Claude wrote the code, and I reviewed every change before it shipped. Sayforth, a thirty day speaking practice app for iPhone, is being built the same way. I say that plainly because which decisions were mine is the interesting part.