Justin Creasy

Work

What I have been building, most recent first. Two products of my own, a day job spent on the web and on AI, and the design years that came before them.

  1. In testing

    Sayforth

    A 30-day speaking program for iPhone, five minutes a day. One question out loud, your answer drawn as a single line, and one change to carry into tomorrow.

    One day in Sayforth, Day 12. The question Why do you want this role? on the Today screen, then the room turns to evening and one teal line moves with the voice while the answer is spoken. After Finish the answer is drawn as a single line with its pause, main point and softener word labelled. Then the coaching note: your words with the main point marked, the coach’s rewrite under Say it like this, and Say it again, 30 seconds: 6 seconds to the main point the first time, 3 the second.
    Live demo from sayforth.app

    Made for interviews first and meetings second. The measuring happens on the phone and the audio stays there; only the text of what you said is sent for coaching. The coaching comes from an AI model working to rules I wrote, and you sign in with Apple to use it. Paste a job listing and it builds practice questions and a plan that ends the day before the interview, and the Play tab holds seventeen short practice games, three of them silent.

    I decide what it is, how it looks, how it sounds and how it behaves. Claude writes the code. I review every change before it ships. Shoptimal was built the same way.

    • RoleFounder. Product, brand and direction
    • ScopeThe idea, the program, the brand, the copy, the motion and coaching rules, and the website
    • BuiltDesigned and directed by me, coded with Claude
    • StatusBuilt and in testing. Coming to the App Store
    • Linksayforth.app
    • MoreFull case study

  2. to now

    Ongoing

    Shoptimal

    A Shopify app that scans a store, ranks what is wrong by estimated dollar impact, and applies the fixes in one click. It also runs cart recovery and review request emails.

    I founded it and I run it: the product, the app, the marketing site, the analytics and the email. Every dollar figure the app shows is an estimate and it says so, with the working behind it.

    The content pipeline runs on agents I set up. They research topics, write drafts and prepare posts. Nothing publishes until I have read it.

    • RoleFounder and operator
    • ScopeThe product, the app, the marketing site, analytics, email and the content pipeline
    • BuiltDesigned and directed by me, coded with Claude
    • StatusLive on the Shopify App Store
    • Linkshoptimal.io
    • MoreFull case study
    Shoptimal scanning a store: a health score fills in, products re-rank by estimated monthly impact, a new meta description is typed in, and the cursor moves to Approve.
    Live demo from shoptimal.io

  3. to now

    Ongoing

    Web Experience
    and AI Manager

    Victra, a Verizon Authorized Retailer · Raleigh, NC

    I manage the web experience and lead how the team uses AI. I build automations that speed up the work and save the business time while improving the end product.

    Most of what I do there is internal, so I keep the details off this site.

Other projects

A storefront, and the design years before the web

Businesses I built
Shoptimal and Sayforth on the home page About
How I got from packaging to products