Shoptimal

1. 01

   Scan

   Paste a store address and Shoptimal reads the public storefront the way Google does. A scan takes about 15 seconds and changes nothing on the store.

   The first scan inside Shopify is read-only too. Nothing is written to the store until the owner approves it.

   

   The free audit on shoptimal.io

2. 02

   Score

   Store Health is one score out of 100, split across four parts: product content, customer retention signals, storefront readiness, and discoverability. The method is published, so a score can be checked against the rules that produced it.

   Every example on this page uses Northwind Supply, an invented store, labelled as an example.

   73/100

   Product content26 / 35

   Retention signals22 / 30

   Storefront readiness15 / 20

   Discoverability10 / 15
3. 03

   Rank

   Every problem gets an estimated monthly cost in dollars, and the list sorts with the most expensive first. The estimate always sits beside its working.

   A store with no sales yet cannot have a dollar figure. It gets a diagnosis ranked by reach instead of a number made up to fill the gap.

   Cart recovery emails not set up~$1,240

   14 pages without a meta description~$240

   89 images without alt text~$95

   How this is estimated

   From your public catalog (142 products, median $48) and industry benchmarks. An estimate, not your sales.

4. 04

   Fix

   Each fix is written for the specific product: a description, an SEO title, a meta description, alt text. The current text and the proposed text sit side by side. The owner approves it, edits it first, or fixes a whole batch at once.

   Approved fixes are written back to Shopify. Nothing publishes on its own unless the owner switches Autopilot on.

   SEO title Cast Iron Skillet 10 Inch Pre-Seasoned Heavy Duty Oven Safe Pan for Stovetop Grill Campfire 10 in. Pre-Seasoned Cast Iron Skillet | Northwind Supply

   ApproveEdit firstFix all 14
5. 05

   Recover

   A store loses sales it has already earned when a cart is left behind. Shoptimal sends a three-email recovery sequence, at 1 hour, 24 hours and 72 hours, written in the store’s own voice and branded as the store.

   Review requests and post-purchase thank-yous work the same way. Nothing sends until the owner switches a flow on.

   1 hourYou left something behindThe full cart, one tap back to checkout

   24 hoursStill thinking about it?One product, shorter and warmer

   72 hoursLast call on your cartA short summary and an easy way out

   Cart recovery

   NNORTHSHOREExample

   You left something behind

   Copper Pour-Over Kettle$118.00

   Return to checkout
6. 06

   Measure

   Connect Google Search Console and Shoptimal marks the day each fix went live, then shows clicks, impressions and position before and after. A ledger records every change, so the question of what Shoptimal did to a store always has a written answer.

   Fix ledgerExample

   AppliedProduct description rewrittenAutopilot

   AppliedAlt text written: 432 imagesBulk fix

   SentAbandoned cart flow turned on341 carts eligible

   Clicks from GoogleLast 90 days

   Your fixes

   Example data, from Google Search Console

The mark is a shopping bag drawn as an S. The look is light, with at most two dark navy bands per page and teal used once per section.

• Money is an estimate, and the working is beside it

  Every dollar figure is labelled an estimate, with a “How this is estimated” note beside it, so the owner can decide how far to trust it.

• No dollar figure for a store that cannot produce one

  A store with no sales yet gets a diagnosis ranked by reach. A figure for an empty store would be invented.

• The example store is always an example

  Northwind Supply is labelled wherever it appears, and nothing presents it as a real customer.

• Nothing changes without a yes

  Fixes wait for approval, Autopilot and email flows are off until switched on, and optimized images keep their originals for 30 days.

• The product is the illustration

  No stock art and no icon grids. Each section shows a scan, a ranked list, a drafted fix or an email sequence.

Motion explains once. Nothing loops or pulses. Scroll stories follow scroll position rather than a timer, counters count up to the number already in the markup, and with reduced motion on the page shows the finished state.

• ResearchFinds topics worth writing about and gathers what a post needs.
• Content draftingWrites blog drafts to the brand and voice rules.
• Social draftsPrepares posts for Instagram, LinkedIn and Threads.
• Daily planningReads the state of the business each morning and picks the day’s three tasks.
• AuditsChecks pages and the app against the written rules.
• CodingBuilds the product from the approved design.

The Shoptimal blog holds guides to Shopify SEO, images, email and search across six pages of posts, and original audits such as the hot sauce store audit. Agents draft the posts. I read every one before it ships.

Elsewhere: a setup guide at how to use Shoptimal, the public leaderboard, comparison pages, and the @ShoptimalHQ accounts on Instagram, LinkedIn and Threads.